The biggest social media opportunity that you aren’t leveraging? How often do you log into LinkedIn? Well, I bet you it’s not enough. LinkedIn has over 830 million users in over 200 countries. If you’re trying to market in the B2B world, you have to use LinkedIn. It’s the biggest social network out there that just focuses on B2B.
Now, out of those 830 million users only 3 million share content according to insta. That really is a tiny ratio. That’s less than 1%. To give you a comparison, Instagram has roughly 1.2 billion users. Out of those 1.21 billion users roughly 87% are creating content according to True List.
Can you see the issue here? LinkedIn has a ton of users, but way less engagement. LinkedIn has tons of users, but less than 1% create content. While other social networks have much more content because their users are much more active when it comes to creating content. social media