The main component of Important Part of SEO to make your page visible on the webpage is effective SEO. SEO stands for search engine optimization, in common words its basic function is to make your content be found on the web page. It is the process by which your content gets traffic on your website.
This article includes:
- Why is SEO needed
- The right SEO strategies
- Types of SEO
Why is SEO needed?
Writing a blog is an extensive work. From hours of research to writing a quality content which is both informational and easy to read requires a lot of work. What if that content does not give out the desired results you are expecting?
Here is when SEO comes to work. Writing very good content wouldn’t help you if the effective SEO strategies are not adopted. SEO works as a bridge between you and the audiences to rank it in Google.
SEO writing includes searching for the right keywords and headers and crawlers so that it ranks on the very first page of the search engine. If your website is not visible on the first page there is very less chance for the reader to reach or find it.
The right SEO strategies
Use effective Titles
It becomes imperative to use a good title for your content. Bad or ineffective headings can bring down the entire content and your hard work won’t pay off. Choosing a high quality keyword makes it easier for Google to rank your page.
An effective SEO doesn’t work with web crawlers. Web crawlers are bots that help index and search content on the net. These are operated independently by the search engines and work on their algorithms. Your page would not be found otherwise.
Featured snippets are the direct answers for the search. Write a paragraph and attach it to your blog too. These answers need to be precise and not ambiguous. Write a short and brief answer stating the process of action. For example if you are talking about “how to write a blog” you can start with “plan your content, write a title”. Write a short definition and include keywords.
Add text for images
Adding an alt to the image is a good idea for the readers. It explains the image added and also its purpose. You can add a sentence with keywords or describe it in a way that helps your blog.
Write for the people
It should be kept in mind that the content you are going to publish is for humans to understand not only for a search engine to rank. SEO helps you with the technical aspects but remember that high quality and informative content ranks. The content should be as per the buyers persona and challenges should be kept in mind.
Too many keywords does not help
Using keywords is necessary for your content, but stuffing it too many keywords again is not going to help. You have to make the content for the audiences. Putting too many keywords would make it difficult to read.
Link it with website
Linking your content to credible websites is beneficial. It gives the readers the option to expand further. The search engines push forward the backed up statistics.
If you are not adding a meta description, you are missing out on a major component. These short lines with keywords help Google determine the ranking.
Types of SEO
SEO is a hot topic for digital marketing but it’s important to understand the types of SEO for effective marketing and enhancing business.
On-Page SEO -The most common strategy is the on page SEO that impacts your business positively by the changes made on the page. Searching keywords is the most important aspect of on page SEO. It is done by adding these keywords to the title, meta description etc.
Off-page SEO – These are the external factors that support your page. When you share the link on a social page this works as the best off-page SEO. It should be kept in mind that this strategy does not give you ranking but leads to such behaviours. It however brings traffic.
Technical SEO -The technical SEO works on the backend thus affecting your ranking effectively. The most important feature is the speed page, which makes it easier for the user to navigate and not take forever to load.
The key to a good blog is the content which contains the essence of the topic. However good writing and relevant information cannot make you rank on the first page of the search engine. You need an effective SEO strategy and tools if you want to be ranked on top.