What is copywriting?
As per wikipedia:-
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. (wikipedia)
What makes a copy engaging?
Is it about the creativity of the writer.
It is about the emotions and feelings hidden in the words.
It is about the benefits.
It is all about YOU.
Great copy is SIMPLY copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand.
Use below elements to make your content short & crispy:-
- Grammatically correct
A brilliant copy comes with perfect grammar.
Otherwise, your copy can leave a negative impact on the audience.
And, it can affect the brand’s reputation too.
Great copy persuade people.
It should be written in an enticing way to convince your reader in taking the desired action.
Keep your copy jargon-free, meaning you should avoid using industry-specific terms.
For instance, if you are working in the marketing industry and your target audience is students, then you should avoid using marketing terms.
- Strong Call-to-Action (CTA)
You conquer half of the battle by explaining your brand, products, and services, & the rest can be won by using a strong CTA.
- Come to the point, soon!
Always be to the point while writing a copy without the delay.
Be prepared to pass the message with the least words as possible. You must use short sentences and paragraphs.