5 Tips to Use Social Media For Small Businesses To Grow

In today’s time, more than half of the population is on social media and spending an average of 2.5 hrs daily. So, businesses, both big and small cannot deny lagging behind.
But even if you are just getting started or are at a pro level, there is always a necessity to achieve better than now. So 5 simple tips to up your social media game and successfully market your brand.

1.What are the platforms available?

Various social media categories are there with their own uses and for different tastes of audiences. The most popular include Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn and Snapchat. All or some of these choices will solve your purpose. How to decide on that? Well, by getting answers to these.
• Who is my target audience?
• What content works best on this platform?
• How can I make my content stand out from the rest?

2. Focus on your brand and image

“Jo Dikhta Hai, Wo Bikta Hai”- It’s the famous proverb, only to be taken sportingly. So, social media is a very good medium to keep your business updates visible to the audiences, the range, utilities, varieties of your products and services, and so on.
Important to keep in mind also is commenting unethical on competitor’s accounts or posting controversial stuff will have a negative impact on your image.

3. Relationship-building

Just doing your advertisement time and again doesn’t work but responding quickly on comments, messages on your posts build Trust loyalty, and authenticity.
Liking posts from other accounts, following different people, commenting on posts and encouraging users to interact with you by asking questions, feedback involves you better with your customer like a friend.
“United we stand”- As this proverb goes, find other businesses, like yours, and create a community on social media. More people will be interacting if your page shows more engagement.

4. No ignorance for the organic growth

You might have come across a page that has 100,000 followers, but, getting 1000 likes- It simply means that most are paid / fake ones.
As you know, there is no shortcut to success, you have to build up genuinely. There is always a starting point somewhere, things cannot happen overnight. But, building up on your content and strategies will definitely take your graph rise higher and higher.

5. Content is king

Every day, every minute is a new story. You have to be very dynamic and updated.
Preparing a well- planned content calendar with days and timings mentioned for posting how-to videos, images, blog posts, surveys, memes, contests, industry and market insights, white papers and eBooks is required. The writings should be crisp and reader-friendly, with short sentences and paragraphs not stuffed with technical and marketing jargon.
Keep track of what type of content gets the most attention, and add more of it. Going through the social pages of competitors and others with a successful social presence will help.
And, yes, taking inspiration is good but being a copycat will not do in the long run. The original is always ahead and performing well in the race.

13 October, 2022 SEO Skills You Must Have:

The requirement for competent digital marketing professionals is increasing nowadays with businesses going online. It has especially seen a remarkable boom in the corona explosion.
To get visible on top of Google search results, SEO or Search Engine Optimization is needed. You can’t escape investing in bringing organic traffic for meeting up your goals in business.
Keyword research, competitors’ analysis, or campaign development are the areas covered in SEO for which skills are needed.

1. Analytics Skills

Analytical skills mean gathering data, understanding the marketing patterns, forming a strategy, and problem-solving. The following tools are to be used for this:
Google Analytics
Google Search Console
Screaming Frog
Heatmap tools (Crazy Egg, TopSpot, etc.)
Backlink analysis (RavenTools, SEMrush, Ahrefs, etc.)

2. Research Skills

Research for a campaign begins with keyword analysis and competitor analysis. Some instrumental tools are:

SEMRush or Ahrefs
Google Keyword Planner
Google Trends
Answer the Public

3. Basic Programming Skills

You don’t need to be a coding master, but should be able to understand the basic HTML. Knowing about HTML code, which is connected with important on-page SEO factors for your website optimization is necessary.
If you know coding basics, you should be able to make changes without breaking your site. Also, add the key features relevant to your campaign and make a change to the backend of your site.

4. Critical Thinking

If you find out a problem, then it should trigger like this in your mind
1.What happened?
2.Why did this happen?
3.What should we do now?

Learn to make a good decision with proper examination.

5. Communication Skill

Being an SEO specialist, you have to elucidate strategy to team members or your client.

6. Keep Updated

New information or technology around SEO happens daily. It should be your personal effort not to lag behind and update your knowledge to make innovative and useful strategies accordingly.

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